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What is the difference between a virtual agent and agent assist?

A virtual agent interacts directly with the customer and may resolve or route the interaction. Agent assist works behind the scenes with a human employee and provides real-time guidance while the employee remains responsible for the interaction.

In practical terms

The two patterns can work together. A virtual agent can authenticate a customer, collect intent, answer routine questions, and hand the interaction to a person. Agent assist can then use the carried-forward context to help that person resolve the more complex part of the case.

Sources & evidence